More than one meaning...

On my last trip to the Queensland countryside, I ended in Rockhampton, also variously known as The Hell and Beef Capital of Somewhere :-) We had a jolly good time getting to know the crocs, and the town is really nice, clean and quiet. We retired after dinner to our motel room and, as is my habit everywhere I go, grabbed the Yellow Pages to research the potential "language provision market". As we went through the really big industries in the area, the following ad caught our eyes (for obvious reasons):