Tuesday, March 16, 2010

Get a Piece of That Cake, Quickly

Is your company doing business with the Arab world?

The Google CEO, on a visit to Riyadh, predicted that the Kingdom would have a bright future because of its large young population. He said the Arabic content on the Worldwide Web was expanding by the day. "The Internet Arabic content will increase further due to the presence of a large Arab population estimated at 300 million," he said, adding that Saudi Arabia would have a big role to play in expanding Arabic content on the Internet. According to statistics published in 2009, 48 million Arabs use the Internet.

Google International has two offices in Egypt and Dubai but no presence in any other Arab country. It has introduced Arabic language in its search engine and provides translation services from different languages to Arabic. But be careful - Arabs are very touchy about their language. After all, the language is sacred because the Koran came down in it. So Google-type mess of machine translation is a very sure way of making unhappy and offended clients.

If you are doing business with the Arabic-speaking world, it is time to localise at least the most important parts of your website NOW. For all your English to Arabic and vice versa translations that will help you expand your business into the Middle East visit Arabic Language Experts at www.arabic.com.au .

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