Friday, July 30, 2010

The US Government Still "doesn't get it"

The Government Accountability Office reported on Thursday that Federal agencies must do more to improve employees' foreign language proficiencies.

David Maurer, director of GAO's homeland security and justice team said that DHS, in particular, has failed to take a comprehensive approach to assessing the foreign language capabilities of its employees and addressing any shortfalls despite several critical GAO reports. Jeff Neal, chief human capital officer at DHS, acknowledged the department does not have an overarching plan or program for foreign language skills.

"An effective program must be dynamic and responsive to changing situations," Neal said.

(Source: Government

Couldn't the same be said of any English-speaking business trying to enter foreign markets? All this money spent on copywriting, advertising and business meetings is going to waste if the produced materials do not actually address the target audience - that is, their potential clients and business partners.

And yet, when it comes to budgeting, the beneficial, intelligent use of language services comes as a not-so-high priority. Instead, business tend to depend on locals to tell them what to do. A bit like going to the barber to have your tooth extracted, if you ask me.

For all your English to Arabic and vice versa translations that will help you expand your business into the Middle East visit Arabic Language Experts at

No comments: